10:00 a.m. - 10:40 a.m.

Walden C. Rhines CEO and Chairman, Mentor Graphics

Dramatic shifts in global demographics at the cultural and economic level are leading to major transformations in electronic design. These trends include the emergence of a robust middle class in China and India, increasing spread of design talent around the world and the growing focus on regional norms and cultural preferences. This rapidly changing economic reality is igniting a revolution in every aspect of the electronic product supply chain.

After examining a few examples of these mega trends and how they are altering the electronic landscape, the keynote will explore the implications on design and the evolution it is undergoing to accommodate these changes.

10:40 a.m. - 11:20 a.m.

Jim Lai President & COO, Global Unichip Corp.

IC technology evolution has brought dramatic changes to everyone's daily life with innovative devices like PC, cellphone, DSC, game console, broadband etc. Moore's law has been the key driver for all these to happen.

However, the cost to keep up with Moore's law has been escalating. We believe it is time for the industry to reincarnate the innovation from component level to system and service level. Instead of focusing on the stand alone function, innovation should be on what and how the functions to be assembled.